J.D. Power tablet numbers don’t add up

I saw tonight that J.D. Power gave the 2013 U.S. Tablet Satisfaction Award to Samsung. I thought, well it’s been a good run for Apple, but you can’t always win. Then I looked at the ratings and did a double-take.

Apple scored 5 out of 5 in every category, except price, where it scored 2. Samsung had threes and fours, but still managed to get a 5 in Overall Satisfaction. That doesn’t make sense to me.


Here is how J.D. says it rates the categories:

The study measures satisfaction across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).

So cost is the lowest percentage of importance. Apple scored higher in every category, except price which is ranked the lowest by percentage, but yet Samsung wins?

Forum poster Ilucide at The Verge brings up a great point in his post pictured below.

Screen Shot 2013-10-31 at 4.51.44 PM

I think J.D. Power has some explaining to do.