Samsung sent out a film crew to film the excitement and anticipation of the crowds waiting for their new iPhones. The most telling part of the article was this quote:

“Other companies release new phones, but there’s not as much passion and heat [from buyers],” a Korea-based producer from Samsung Broadcasting Center/Cheil Worldwide, who asked not to be named, told CNET at the iPhone launch. “It’s only Apple. Why? We’re curious.”

Ask us, we’ll tell you.