Apple TV gets HBO GO and WatchESPN

Apple on Wednesday updated one of my favorite and most used products—Apple TV. In a software update released today, Apple added a number of new “channels” to the including including HBO GO and WatchESPN.

According to Apple HBO GO gives users unlimited access to HBO programming, including bonus features and special behind-the-scenes extras. You will need an HBO subscription through your television provider.

WatchESPN provides users with live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Line to those who receive ESPN’s networks as part of their video subscription from affiliated providers. Sports fans will also get curated on-demand content from ESPN.

Apple also added Sky News on the Apple TV for users in US, UK and Ireland; Crunchyroll, a video service for Japanese Anime and Asian media; and Qello, an on-demand streaming service for HD concerts and music documentaries. You can sign-up for Crunchyroll and Qello on the Apple TV.

According to Apple, iTunes users have downloaded more than one billion TV episodes and 380 million movies from iTunes to date, and they are purchasing over 800,000 TV episodes and over 350,000 movies per day.

Those are incredible numbers and I think it shows Apple is on the right track with its iTunes and Apple TV offerings. It also shows that there is a lot of room for growth in this market and it’s good to see Apple taking advantage of its infrastructure to bring new programming options to users.

The Apple TV is one of the most used entertainment devices in my house. My entire family takes advantage of movie rentals, TV show purchases and channels like Netflix on an almost daily basis. Adding this type of content will only further that usage for us.