‘Netflix’s Social Sharing Feature Makes No Sense’

Great news. You’ll now know the viewing preferences of your friends’ kids on Netflix, thanks to the service’s foray into social sharing via opt-in Facebook integration, announced earlier this morning. Because the company rushed to launch the feature ahead of a product release, which would allow family members and other shared account holders to set up their own profiles, that means parents will be inadvertently opting their children in to sharing their preferences for “Rugrats,” “My Little Pony,” and “Dora the Explorer.”

This is a great point I hadn’t considered when Netflix announced the service yesterday. Like Sarah Perez, I’m not the only Netflix user in the house – my kids use it too, since Netflix works on the Wii. When my 12 year old has sleepovers, he and his friends will often cue up cartoons, anime or action movies they want to watch.

I readily admit that not every Netflix user is in the same boat as Sarah Perez and me, but I don’t think we’re edge cases either.

Just like Amazon regularly tells me about products that I don’t want, Netflix makes recommendations based on “my” viewing I don’t care about, and here’s the thing – I don’t care enough to curate.

Do I mind people thinking that I’ve watched an entire season of Soul Eater? Not particularly. But if the goal here is to enable Facebook friends to see what each other likes on Netflix, the results are going to get skewed for parents and other people using shared accounts.