Microsoft has no “Plan B” for Surface

Given Microsoft’s lack of success so far, he was asked if there was an alternative strategy or ‘Plan B’ in reserve.

“It’s less ‘Plan B’ than how you execute on the current plan,” said Klein. “We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.”

I have a lot of respect for a company that is so confident in its product line that it goes all in. Having a “plan B” means that in some way you aren’t fully committed to the future of the product.

Of course, if you do that, you better be right. In this case, I’m not sure Microsoft is right.