Ad blocking

Still, last year, France’s largest ISP, Orange (the brand name of France Telecom), managed to strike a deal (Google Translate) with Google that required Mountain View to compensate Orange for some of the traffic it was sending. For months now, Free has tried to put pressure on Google to get a similar deal by throttling YouTube traffic for Free users.

When that didn’t work, Free then implemented its ad block last week—which affected, according to BFM Business (Google Translate), all of Google’s ad servers. This halted ads alongside search, Gmail, and YouTube.

They suspended ad blocking for now to try to work out a deal with Google. Given the precedent, I’m surprised more ISPs aren’t doing this.