Yearly Archives: 2012

iBooks 2 and home schooling

The Mac Observer:

By comparison, you’d spend around $800 for an iPad 2 and a new textbook each year for those four basic courses. You’d get more up-to-date materials, interactive learning, and a smaller footprint in your luggage for those long-distance field trips. And, you’d spend half as much for that learning experience as you would using traditional books.

Interesting, I hadn’t considered the impact on home schooling.

Cost of a Super Bowl ad

While Super Bowl ads require a substantial investment, they tend to get a measurable marketing bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011. In addition, brand awareness for commercials airing during the Super Bowl was up to 275 percent higher than awareness for the same creative during regular programming.

[…]

China predicted to grab 40M iPhones in 2012

Josh Ong for AppleInsider: Investment bank Morgan Stanley believes Apple will partner up with both China Telecom and China Mobile “over the next year” to make its iPhone available on all three Chinese carriers, a move that could bring incremental … Continued

Startup caught stealing from 37signals

Jolie O’Dell:

Evidence shows that not only did the Curebit team copy 37signals; they’re serving some assets right from 37signals’ original site.

Not cool.

‘Destroy America’ tweet lands traveler in jail

When Van Bryan and Bunting arrived in the US, they were immediately detained by officials at Los Angeles International Airport, held by armed guards and questioned for over five hours before they were “handcuffed, put in a van with illegal immigrants and locked up overnight.”

Hollywood still hates you

Why doesn’t Hollywood get it? The music industry was handed profits from online downloads, but it seems like the movie industry is fighting the inevitable.

Boycott Apple products? Don’t stop there

Brooke Crothers, CNET:

Should you boycott Apple products, as many commenters have suggested and some publications are now calling on you to do?That question opens a pandora’s box that taken to its logical conclusion would mean eschewing pretty much all devices made in China–including the one on which you’re reading this post.

It’s a slippery slope.

What’s Apple to do about the China problem?

Mike Elgan for Cult of Mac: So that’s what Apple needs to do … Chip away at the problem, iteratively investigating, auditing and fixing. But also pay a little more to suppliers in order to meet these stringent requirements. Apple … Continued

Let the Robot Drive: The autonomous car of the future is here

[caption id="attachment_19328" align="alignnone" width="470" caption="Is this the future of driving?"][/caption]Wired:

One landmark study cited “human errors” as the “definite or probable causes” of 93 percent of crashes. Faced with the alternatives — that guy who cut us off without signaling, the mom nursing an Ambien hangover who’s drifting into the right lane, the Bluetooth jockey doing 90 mph — I welcome our new robotic Prius-driving overlords.

I love driving but reading the article makes you realize we might be better off if we let computers take over most of the “heavy lifting” of day to day driving.

Your complete visual guide to the Northern Lights

The Atlantic:

Over the past week, Norway has been witness to some jaw-dropping light shows, the result of an M8.7 class flare and a coronal mass ejection in a direction pointed toward Earth. Many Norwegians shared their photos of the northern lights — or “nordlys” in Norwegian — on Flickr.

Most people have never seen the Northern Lights in person but if you have, it’s sight you’ll never forget.

Madison, WI School District to get 1,400 iPads

Wisconsin State Journal:

Madison teachers will soon be handing out Apples to students.The School District for the first time plans to buy more than 600 iPads for use in the majority of schools this spring. Another 800 iPads are expected to be in classrooms by next fall, all paid for with part of $3.4 million from a state-negotiated settlement with Microsoft.

Oh, that’s gotta sting.

Your mild chuckle of the day: animated GIFs

Mashable:

In terms of GIFs, we’ve seen everything from mainstream celebrities photobombing major award shows to familiar web trends like cats and Star Wars characters. But when it comes to animated GIFs, one thing is for certain: Humor always wins.

I’m sorry but the above Panda image had me laughing out loud.

Your iPhone has to be made in China, and Apple can’t absolve your guilt

Tom Krazit, PaidContent:

There’s nowhere else in the world you can build a modern smartphone or tablet as cheaply, easily, and reliably as the massive factories of companies like Foxconn, which operate on a scale that is difficult to comprehend. The price for doing business with companies like Foxconn is living with the knowledge that these products are being built by people who have signed up for a modern-day version of indentured servitude.So what can be done about that?

Sneak peek at the techiest Super Bowl XLVI ads

Network World:

No need to waste your time sitting through commercials during Super Bowl XLVI when you could be doing other things like eating and drinking and arguing, right? Here’s a sneak peek at some of the geekiest/techiest commercials on tap for the big New England Patriots vs. New York Giants matchup.

Ads from VW, Samsung, GoDaddy and Ferris Bueller is back!

Pro Tools 10.0.1

There are a lot of changes in the latest version. Go get it.

Universal Audio’s Apollo

Thanks to Universal Audio for sponsoring this week’s RSS feed on The Loop.

Meet Apollo, the first professional, high-resolution computer audio interface that delivers the sound, feel, and flow of analog recording. This 18 x 24 FireWire/Thunderbolt – ready interface combines genuine UA analog design with class-leading 24-bit/192 kHz sound quality and onboard Realtime UAD Processing.

Steve Jobs told Google to stop poaching workers

Reuters:

Apple’s Steve Jobs directly asked former Google Chief Executive Eric Schmidt to stop trying to recruit an Apple engineer, a transgression that threatened one junior Google employee’s job, according to a court filing.The 2007 email from Jobs to Schmidt was disclosed on Friday in the course of civil litigation against Apple Inc, Google Inc and five other technology companies. The proposed class action, brought by five software engineers, accuses the companies of conspiring to keep employee compensation low by eliminating competition for skilled labor.

Who said Apple and Google couldn’t be cooperative?

Apple’s an easy target, but you can’t blame them for Foxconn

The cries from the media blaming Apple for the conditions at Foxconn are getting out of hand. Blaming Apple solely for the problems at the factory is like blaming one car-maker for greenhouse gasses. It doesn’t make sense. There are many companies and many factors that make Foxconn what it is. […]

Ron Johnson using Apple experience to remake JCPenney

ifoAppleStore:

During the 90-minute JC Penney briefing, former Apple retail chief Ron Johnson explained his plans to remake JCP into “America’s favorite store” over the next three years, admittedly drawing from his 10-year stewardship of Apple’s stores. In fact, the very first item on Johnson’s agenda was to explain why he left Apple, and the very first presentation slide was an Apple logo.“It’s the best decision I’ve made yet,” he said of moving to JCP. The only hard part of the decision was driving to Steve Jobs’ house to announce he was leaving. Jobs looked up at him and asked, “Are you serious?”

It will be interesting to see how Johnson can bring the Apple Retail experience to JCP.

2011 Best App Ever Awards

148Apps: With over 1.5 million votes cast (over three times the number cast last year) and a record number of nominations, we now have the winners of the 2011 Best App Ever Awards. Thanks to all that voted, nominated, and … Continued

The State of iCloud-enabled apps

Federico Viticci:

In 107 days since iCloud went live, and 235 since Apple’s announcement at WWDC ’11, it appears the majority of third-party developers are still considering whether or not iCloud is something worth investing their time — and customers’ money — or not.

An interesting read.

Dear Apple: Do something about Chinese working conditions

Molly Wood at CNET: The company has been actively auditing its suppliers for labor, health, safety, and other concerns since 2007. Yet, as the Times points out, problems remain–the kinds of problems that kill people. It’s time for Apple to … Continued

OmniPlan for iPad in 2012

Chris Foresman:

Users who rely on the desktop version of OmniPlan but wish to manage complicated projects and workflows on-the-go will soon be able to pinch and swipe their way to Gantt chart nirvana. According to Omni Group CEO Ken Case, project management app OmniPlan will make its way to the iPad, perhaps as soon as the second quarter of this year.

Great news from Ars Technica. The Omni Group make some great apps.

Rubinstein leaves HP

Arik Hesseldahl:

Jon Rubinstein, the former Apple executive who took over handheld maker Palm and moved with it to Hewlett-Packard in a 2010 acquisition, has left HP effective today, AllThingsD has learned.Rubinstein is said to have no immediate plans, and had completed a 12-24 month commitment to stay with HP after the acquisition. “Jon has fulfilled his commitment and we wish him well,” HP spokeswoman Mylene Mangalindan said.

Unfortunate, but unexpected considering what’s happened with Palm and webOS.