The State of The Loop, and some changes

I wanted to take a minute to thank all the readers of The Loop in 2012. You are the most incredible group of people, and I really appreciate the fact that you take the time to read the site and offer your feedback.

2012 was incredibly successful for The Loop. It doesn’t matter if you look at traffic, the number of people that signed-up for a $3 monthly membership, the sponsors that chose The Loop, or the exposure the site received in the mainstream media — everything is way up.

There was a lot of money invested in The Loop in 2012, allowing us to continually get things like better servers and content delivery networks, so the site loads even faster. That investment is not only going to continue in 2013, it will increase quite substantially in a number of areas.

I have some things planned for 2013 to make The Loop even better for the readers. However, one thing that will not change is the honesty with which we deliver our opinions on the news. I also have no plans to change the main design of the site, unless it is something that enhances the site for readers.

I will tell you one thing that is coming very shortly — The Loop will get a responsive design. That means when you visit the site on your mobile device, like an iPhone, the site will be formatted specifically for that device. That means no more pinching and zooming just so you can read the stories. We’ve been working on this for a while and I’m excited to launch that feature.

There are other changes coming too, but it’s far too early to talk about those.

Thanks to Peter, Shawn, and our families. And thanks to you, readers, for all of your support.