James Brightman for Gamesindustry.biz:

little over a week ago, the folks at PocketGamer.biz discovered an interesting new clause in Apple’s App Review Guidelines, which could indicate Apple’s intent to restrict any app that promotes titles from a different developer. It’s likely that Apple is simply targeting app promotion services, and not game developers themselves, but depending on if/how Apple enforces the new clause, some game makers could have a hard time getting the promotion they need in the App Store. Interestingly, the developers GamesIndustry International chatted with were either not worried about it or were even in favor of Apple’s continual management of the App Store.

An illuminating read.

The biggest problem that Apple would seem to create with this new change is for apps that provide an “App Store” style experience themselves. That creates a problem for “app of the day” style apps and other tools designed to help App Store users discover new software.

In a lengthy response to Gamesindustry.biz, Dave Castelnuovo, co-founder of Bolt Creative, has a balanced look at what’s provoking Apple’s changes, the concerns of developers and hope for a middle ground between the two conflicting perspectives.