Nokia’s new Lumia might not be enough

Kevin C. Tofel:

Instead, I was left with a key unanswered question from Nokia that directly impacts the company’s future: What did it announce today that will get consumers to switch from an iPhone or Android device? Without a compelling answer to that question, I suspect most new Lumia sales will come from those already using an older Lumia and that won’t generate the growth that Nokia needs to sustain a turnaround.

Smart article by Kevin. To my mind, this is the key point that Nokia may have missed. You have to give consumers a reason to switch and if they didn’t do that, they missed a huge opportunity. With the new iPhone coming soon, it’s hard to imagine that people will go for a Lumia.