BlackBerry tweet backfires on RIM

Salvador Rodriguez for the LA Times:

The company tweeted from its @BlackBerry account “Fill in the blank: BlackBerry helps me ________.” However, many of the people who responded didn’t find BlackBerry too helpful.

“Realize how thankful I am for my #iPhone,” said one user, in one of the tamest yet worst responses RIM could have received. Not to be outdone, though, another user said the same about Android.

It’s not surprising that nobody at RIM saw this coming.