Michael Lopp:

One of my favorite Apple product announcements happened on September 7, 2005. In an Apple music event announcement, Steve Jobs got on stage, gave the usual state of the business update, and then he did something I’d never seen before. He killed a wildly successful product.

I often use this as an example of how Apple beat its competition and drove them crazy trying to catch up. Who would kill a product as successful as the iPod mini? Steve Jobs would.