Laura Hazard Owen for paidContent.org:
The kids’ e-book market is still nascent, with e-books making up just about three percent of children’s book sales. That could change now that Scholastic, the world’s largest children’s book publishers, is digitizing the majority of its list and releasing an e-reading app, “Storia,” that includes a large e-bookstore and lets kids read e-books based on their reading level.
Storia has launched in beta for Windows PCs, and an iPad version is expected to be released later this month. The app officially launches this fall. Scholastic has a huge foothold with school aged kids – its influence to grow the e-book market for children should not be underestimated.