Mashable:

A new kind of outdoor advertisement is being tested on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. The built-in system has a 90% accuracy rate in analyzing a person’s facial features and determining if they’re male or female.Males won’t be able to see the full ad and will be directed to Plan UK’s website instead. The purpose of this was to show men “a glimpse of what it’s like to have basic choices taken away.”

This is the tip of the focused advertisement iceberg.