Tim Bajarin:

From Microsoft and their partners point of view, they are really hoping that history literally repeats itself. Just as Windows was used to bypass Apple in the past, they are “praying” that Windows 8, with its ability to deliver a similar OS and touch UI experience across multiple devices can revive their fortunes and make them relevant again.

I don’t believe it’ll happen this time. Apple is different than the company that fought with Microsoft in 1984 for desktop operating system supremacy. In a way you could say that Microsoft has been trying to build a tablet OS for years and failed. Apple reinvented the way people think about tablets and mobile operating systems and in the process they have won the mindshare and market share of consumers. It seems clear from Windows 8 that Microsoft doesn’t even understand the war they are fighting.