Jacqui Cheng, for Ars Technica:
Which came first: Apple’s creative pro market shrinking, which might have led to dramatic changes in Final Cut Pro; or Apple’s cavalier attitude toward legacy features, which might have frightened video editors? According to the professionals we spoke to, there was already signs of an industry shift to Avid before FCPX came along, but Apple still had a very loyal and dedicated user base that it’s now turning away from.“The perception here is that Apple is more concerned with selling iPads and iPhones than they are with the people who have stuck with them since the 90’s, the professional editors and VFX people,” said Jude Mull, who works at a post-production facility in Hollywood that processes and digitizes some of your favorite TV shows.
There’s little debate that Final Cut Pro X soured many video professionals against Apple. The tide has turned a bit as open-minded videographers have dug into Final Cut Pro X’s feature set to discover a wealth of capabilities, but the damage may have been done.
Final Cut Pro X’s biggest impact may not be on the professional video market at all, it may be on the hobbyist and “prosumer” market. Apple’s been accused of abandoning video pros, but if they’re reaching a larger potential market with Final Cut Pro X, isn’t that the smarter thing to do?