How not to win friends and influence people

Public relations is an indispensable tool for a company to help shape public opinion about its products, services and identity. So stories like this are shocking.

And if you think that Ocean Marketing CEO Paul Christoforo was just having a bad day, think again. This isn’t the first time he’s crossed the path of an upset customer and handled it poorly.

It’s certainly a good lesson for any other firm thinking about hiring this firm to be their public face.