∞ Pro Tools reality distortion field

Air Users Blog:

Avid are sticking to their Pro Tools 10 pricing guns (see what I did there?) and I’m told that they are internally patting themselves on the back for such a great product launch. I’m also told that Avid team are sending YouTube links around on the internal messaging system, that compare this with Steve Jobs’ handling of criticism at an Apple event some years ago. Well I hope for their sakes the wishful thinking proves true, especially where the stock price is concerned.

I can’t remember the last time I’ve seen a company take so much heat after a product launch.