When it kicks off January 26, 2012, the long-running Mac conference and exposition will do so under a new name: Macworld|iWorld. The name change reflects the event’s focus expanding beyond the Mac to include iOS devices and software. Registration for the three-day event began on Tuesday.“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products,” said Paul Kent, the event’s vice president and general manager.
Exciting news for the long-running event – they want to transform Macworld Expo into a “dynamic culture experience” featuring more live music, film and other changes.
Some predicted the show’s demise after Apple pulled up stakes in 2009, but it’s clear that IDG World Expo, the company that manages the show, still believe strongly in an event where Apple fans convene annually to learn and have a good time together.