As you can imagine things have been pretty busy this week, so I’m just getting caught up on all the stupid that went on during the release of the iPhone 4S. One piece in particular from the LA Times caught my eye.
Normally, I may just link to the stupid article, but this one deserves a bit more attention. The article starts with a statement that sets the tone of what you can expect throughout the story.
Apple began its new era with a creation unlike anything it had produced in years: disappointment.
The only way you can characterize the iPhone 4S as a disappointment is if you believed all of the bullshit rumors that have been floating around the Internet for the past few months. That being the case, your readers should be disappointed with you for even suggesting this.
Clearly, you’re upset that it wasn’t an iPhone 5, but Apple never said it would be an iPhone 5. Perhaps you should show some disappointment in the rumors sites instead.
Alex Spektor, a wireless analyst at Strategy Analytics: By choosing not to call the device the iPhone 5, he said, “Apple is admitting that it’s basically the same phone but with some souped-up specifications.”
Wait a minute. Having a larger hard drive maybe be considered “souped-up” specs, but we’re talking about a phone that can intelligently switch antennas to make the call quality better. That’s not just a spec, that’s ground-breaking technology.
And the A5 chip is not just souped-up, this is a new processor that is twice as fast as the predecessor and has graphics that are seven times as fast as before.
This gives Apple and third-party developers the opportunity to make better apps to be sold on this little thing called the App Store. Maybe you’ve heard of it?
Unlike Jobs, who tended to stay on the stage for most of a product unveiling…
Now you’re just trying to piss me off. Have you been to any of Jobs’ keynotes in the past couple of years? Tim Cook followed the exact same format that Steve did. Let the executives in charge of the technologies being demoed, talk about them.
“They are satisfying the broadening demand of the market,” said Charles Golvin, an analyst with Forrester Research. “It’s a good strategy on Apple’s part.”
One of the day’s minor flourishes was Apple’s announcement of its new “Cards” application…
So, to make your point, you choose one of the cool little apps that Apple introduced. A fun app, that is in itself something that nobody else is doing.
If you are going to choose an app, why not choose Reminders? Then you could mention that it integrates with Siri, Apple’s voice assistant to set up location reminders around the places you visit.
While the LA Times did mention Siri, it focused on the simpler functions of the technology, but completely ignored the fact that it understands the context of what you are asking it.
I guess that wouldn’t have supported the outcome of the article.