∞ CBS axes 'What's Trending' after Jobs death report debacle

Hollywood Reporter:

CBSNews.com has severed its relationship with the host of a web show who sent out an erroneous Tweet yesterday saying that Apple co-founder Steve Jobs had died.The offending Tweet was sent from the Twitter account of What’s Trending, a web series independently produced by Disrupt Group and anchored by Disrupt co-founder Shira Lazar.

What’s Trending tried to apologize for the gaff after the fact, but it had already started to bounce around the Twitterverse – the damage was done. What’s unclear is why What’s Trending thought Jobs had died to begin with.

Bloomberg News found itself in a similar pickle in 2008 after it accidentally published Jobs’ obituary. Celebrity obituaries are routinely produced pre-mortem.