It just keeps piling on for Apple and its Final Cut Pro team.
[ad#Google Adsense 300×250 in story]After releasing Final Cut Pro X, Apple has been taking it on the chin from its pro users for not providing a high-end application. In an FAQ posted this week, Apple said many of those features are coming in future updates, but that hasn’t stopped the beat down.
Even Apple’s competition has taken the opportunity to speak to its users. Adobe welcomed Final Cut Pro users to Premiere Pro and said in an interview with The Loop that the number of people interested in Premiere has been “striking.”
Not to be left out, Avid stepped up and is offering Final Cut Pro (excluding FCP X) the opportunity to crossgrade to Media Composer 5.5 for $995. Avid is even having an event in Los Angeles to meet with film editors and “talk about Avid’s ongoing commitment to professional editors.”
“For Avid, making great video and audio products to serve the needs of professionals — top editors, whether for film, theatrical, television, broadcasters, major film and music studios, or independent film producers is our lifeblood,” wrote Avid Executive Gary Greenfield. “You can depend on us to be thinking about your needs first.”