The PR firm responsible for Duke Nukem got itself in hot water today as it made veiled threats to Web sites who delivered poor reviews of the game. (From what I’ve seen, that would be all of them). It got so bad that 2K Games fired the PR firm this afternoon.
That is, until the Redner Group’s official Twitter account posted something you almost never see: an open threat stating that outlets who reviewed Duke Nukem Forever poorly may not receive review copies of games in the future. Anyone who has done this job for any amount of time has suffered through a dry spell after giving a publisher a bad review, but this is the first time the threat of a blacklist has been made public.