∞ RIM has two CEOs and three COOs

Purchasing a product from any company shows a level of trust by the consumer, but how are we supposed to trust a company like RIM.

[ad#Google Adsense 300×250 in story]I had a look at RIM’s executive team over the weekend and was surprised to find the company has three Chief Operating Officers. Of course, we all know they already have two Chief Executive Officers, which adds up to a corporate structural mess.

Seriously, how is the buying public supposed to trust a company that can’t even decide who the hell is running the place? It’s like the hierarchy of the company is a straight horizontal line.

Take a look at Apple’s hierarchy. You have Steve Jobs (CEO), then Tim Cook (COO), and then the senior vice presidents. That’s something everyone can understand.

When everyone on your executive team is on the same level, it makes it a bit difficult to get things done. I guess there is no greater example of that than the upcoming PlayBook tablet release.

I almost felt bad for RIM before. The bumbling of their PlayBook tablet and how obvious it is that they don’t know what they’re doing. Now I see that it’s their own fault.