∞ Analysts see RIM's marketing chief departure as a good thing

It’s always hard to leave your job, especially these days, but it must be difficult to hear that the analysts in your market think your departure is a good thing.

[ad#Google Adsense 300×250 in story]That’s what’s happening to Keith Pardy, RIM’s marketing chief. Over the weekend, it was reported that Pardy would leave the company for personal reasons. His departure comes just weeks before the company’s PlayBook tablet is due to be released.

“I don’t think it’s any secret that Apple in particular has been outmarketing RIM for some time. And with the PlayBook coming out shortly, they are going to have to kick up marketing into high gear,” Jack Gold, principal analyst at J. Gold Associates, told eWEEK.

A research note released by Jefferies & Co. on Monday echoed Gold’s views.

“Due to [RIM’s] market share losses in the U.S., a new marketing approach could be beneficial,” according to the Jefferies note. “Especially in front of QNX, new handsets, new tablets, new apps, new ecosystem [equals the need for a] new message. Making a switch now makes sense.”