Fujifilm North America on Tuesday introduced the FinePix X100, a new digital camera aimed at advanced consumers and professional photographers. It’s coming in March for $1,199.95.

[ad#Google Adsense 300×250 in story]The FinePix X100 is a digital compact camera with an 12.3-megapixel APS-C CMOS sensor. It comes equipped with a 23mm F2 lens and a 2.8-inch LCD display. Fujifilm vaunts the camera as coming with “the world’s first Hybrid Viewfinder,” combining a window-type optical viewfinder found in rangefinder cameras along with an electronic viewfinder system.

The camera touts a design inspired by classic film cameras. Surfaces are die-cast from magnesium alloy; all dials and rings are milled from metal. While it captures images in raw mode, it allows you to apply “film simulation modes” to images to give them the look of being exposed on Velvia, Provia and Astia color film emulsions. There’s also a Monochrome Mode that can be fine-tuned.

Other features include auto-focus choices between a 49-point auto EVF focus area and a 25-point OVF area; 720p HD movie capture; motion panorama function for capturing 180 and 120-degree panoramic photos; and multi-bracketing functions to make sure you’ve captured the scene the way you intended.