∞ Amazon, Netflix, Apple among top picks in customer satisfaction

Customer satisfaction among the top 40 online retailers dropped 1 percent in 2010 to 78 out of 100, but some of the biggest names in the business still saw good ratings from its customers.

[ad#Google Adsense 300×250 in story]A new report from research firm ForeSee Results showed that Amazon (86), Netflix (86), QVC.com (84), Avon.com (83), LLBean.com (83), Newegg.com (82), and Apple (82) were the top rated online retailers this holiday shopping season. All of the retailers had scores over 80 in the annual customer satisfaction survey, according to CNET.

Forsee based its ranking on four factors: price (the fairness and competitiveness of overall prices); merchandise (the variety and availability of items on the site); Web site functionality (the ease of use of the site itself); and content (the quality and accuracy of the information on the site).

According to the survey, 32 percent of retailers scored in the 80s, while the majority, 68 percent of retailers, scored in the 70s.