Apple on Monday added the ability to gift apps on the App Store. This means that you no longer have to buy a generic gift certificate to get someone an application, you can buy them the application itself. This has ramifications beyond beneficence, however – developers routinely run out of comp redemption codes for their apps when dealing with reviewers. This will make it easier for devs, publishers and their marketing minions to make sure that apps end up where they’re supposed to, and that reviewers don’t end up using that gift card code to download something else entirely.
Apple adds Gift this App option to App Store [Macworld]