John Gruber posted an interesting article tonight on the reasons Apple chose to go after overtly sexual apps last week. What’s it not about is money, according to Gruber. What it is about is branding.
I think what Apple was getting squeamish about wasn’t the sexy apps themselves, but the cheesiness that the sexy apps (and their prominence in best selling lists) was bestowing upon the general feel and vibe of the App Store.
I agree wholeheartedly with this. Shawn King and I discussed this on Your Mac Life last night and I said something similar. Playboy may have an app, but some of these bikini app developers submit 1,000 or more apps that basically do the same thing.