It appears that Apple is in the process of making some major changes to its App Store policies, regarding sexual content. In a letter send to the developer of Wobble iBoobs says he received an email from Apple on Thursday indicating his app has been removed from the App Store. Apple indicated that the policy change came after complaints from customers, according to TechCrunch.

The letter from Apple reads:

The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.We have decided to remove any overtly sexual content from the App Store, which includes your application.Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.Sincerely,iPhone App Review

The purging of sexual content isn’t limited to Wobble iBoobs. Other apps have been removed from the App Store, as well.

The developer of said Wobble iBoobs was downloaded almost 1 million times since its release.