∞ Apple sues Woolworths over new company logo

Apple is suing Australia’s largest retailer, Woolworths, over its new logo design. Apple feels the design is too much like its own, according to a story on WAToday.com.

Image Credit: WAToday.com

Image Credit: WAToday.com

The problem may not be that Woolworths can use the logo on its retail stores, but rather that the company has applied for a blanket trademark to use the logo on anything it sells. That means that if Woolworths decides it wants to sell computers, it could use the logo.

While the logos aren’t that similar, putting it on computers or MP3 players may be enough to confuse some consumers. Woolworths said they “can’t rule anything out,” but have no plans at the moment for computer products.

Hans Hulsbosch, the man who designed the logo, said Apple was taking trademark protection “to the extreme.”

Daring Fireball’s John Gruber has a point too, saying “this might be one of those things where Apple is obligated to fight just to protect their own copyright.”

Apple is well-known in the industry for protecting its designs, whether it be art, or the designs of its computers or iPods.