∞ James Cameron's Avatar breaks Apple movie trailer record

“Titanic” director, James Cameron, appears to have another smash hit on his hands. James Cameron's AvatarIn addition to the tremendous buzz surrounding the movie, Cameron is even enjoying a record-breaking movie trailer. On Friday, 20th Century Fox said the trailer for Avatar became the most viewed trailer on Apple.com.

According to the movie studio, Avatar was viewed more than 4 million times. The previous record, the studio said, was 1.7 million. The name of the previous record holder was not mentioned.

Avatar pits humans against a planets indigenous population in a battle to save the population.