Wired:

Fearful of relegating TV to remaining “dumb,” consumer electronics manufacturers look to the success of Apple’s iPhone/iPad/iTunes, Google/Android, or Amazon ecosystems as examples of what could happen with smart TV.

But do consumer electronics companies really think they can monetize the new feature of accessing the web with smart TVs? Even with an industry standard for smart TVs, it’s not likely that those companies could start charging Netflix, Amazon, Pandora, and others for access to their screens. And conversely, by not controlling the device, these service providers operate at the whim of the smart TV.

I’m one of those people that think, Gene Munster’s “predictions” notwithstanding, that Apple has no intention of releasing an actual television set but instead will develop the present Apple TV into a fuller featured set-top box.