Retail Store

Apple’s spot-the-shopper app

Brian X. Chen: A store employee, Diego Aguirre, demonstrated an internal application running on iPod Touches that, for the last few weeks, has had the ability to show the in-store location of a shopper who has come to pick up … Continued

∞ Building the Apple Stores

Former Apple vice president Ron Johnson writing for the Harvard Business Review: People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but … Continued

∞ Apple begins in-store product pickup

When checking out from Apple’s online store, a new “Pick up” option is available, from which users can select a store in San Francisco, Calif. It also states that the in-store pickup option is “coming soon to a U.S. Apple Store near you.”

Just another example of Apple’s commitment to serving its customers in the best way possible.

∞ Apple sues fake retail stores

AppleInsider: After a number of fake Apple retail stores in China gained publicity online, Apple appears to have taken legal action, undoubtedly looking to shut down the counterfeit locations designed to look like its own operations. Apple has gone on … Continued

∞ About this new product launch and NFC for Apple retail

It’s been quite a week of rumor and speculation in the Apple world. There’s been so much that I thought I’d give my thoughts on what’s being said.

There are three things that have been talked about over the past few days: Apple’s retail anniversary celebration, a new product launch to celebrate that anniversary, and the introduction of Near Field Communication (NFC) technology at the Apple retail stores.

None of these make any sense to me.

Read the rest of this story