Erik Sherman, for BNet: …according to a quick survey done of 500 consumers by brand naming company Strategic Name Development, Netflix may have stepped into one of the worst muck holes it could have: blowing the name of its DVD … Continued
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∞ Netflix rebrands DVD service Qwikster
Netflix will soon call its DVD mailing service Qwikster and will branch out to video game rentals. The revelation comes from Reed Hastings, the service’s decidedly more contrite co-founder and CEO, who sent out an e-mail to subscribers entitled “An Explanation … Continued