I was reading an article on Macworld UK this morning about the flood of Ultrabooks being released at CES this year and how Apple would respond. The answer is very simple — they won’t. [...]
MacBook Air
Dell quits netbooks
Joanna Stern: Dell is still planning on being a lead player in the mobile laptop space and stressed that it has been spending time developing higher-end, premium laptops like the XPS 14z. Dell’s Marketing Director Alison Gardner was very clear … Continued
∞ MacBook Air is 28% of Apple's notebook shipments
Daniel Eran Dilger: Research by Morgan Stanley involving NPD figures reported by analyst Katy Huberty indicate Apple’s thin new MacBook Air models lacking an optical drive now account for more than a quarter of the company’s notebooks. I just love … Continued
∞ iPad and Mac disruptions
Horace Dediu: But more importantly the iPad and the Mac both outgrew the PC market. Taken as OS X vs. Windows, the growth rates were 27.7% vs. 2.5%. If iOS is included along OS X, Apple grew its “computer” shipments … Continued
∞ MacBook Air firmware update fixes Thunderbolt, Lion Recovery
Apple has posted MacBook Air EFI Firmware Update 2.1. The update is specifically for “mid-2011″-era MacBook Air models equipped with Thunderbolt high-speed I/O ports. This update includes fixes that enhance the stability of Lion Recovery from an Internet connection, and … Continued
∞ Acer says MacBook Air, iPad are 'short-term phenomena'
DigiTimes: Acer founder Stan Shih has commented that the fads for ultrabooks and tablet PCs are both short-term phenomena and urged companies in the notebook supply chain to come out with more value-added products through innovation. You keep telling yourself … Continued
∞ Review: 13-inch MacBook Air
With the release of the latest 13-inch MacBook, Apple has once again reduced the number of factors users have to consider when purchasing a laptop computer.
∞ Pent up demand for MacBook Air seen boosting Apple financials
John Paczkowski: Now, with new MacBook Airs and Mac minis on the shelves and the Mac App Store serving up one million downloads of Lion in a single day, Apple is poised to reap the benefits of what up until … Continued
∞ Apple's new MacBook Air packaging
I am always amazed at the detail Apple puts into the simple things with its products, like packaging. But that’s the first impression we have of the product, so it does matter. With the latest MacBook Air, Apple changed from … Continued
∞ Apple execs discuss Lion, MacBook Air, Mac mini, Thunderbolt display
It’s been a busy day for Apple. The company released its next generation operating system, OS X Lion, and new a MacBook Air, Mac mini and Thunderbolt display. I had some time to sit down with Apple executives to talk … Continued
∞ MacBook Air gains Thunderbolt, backlit keyboard, Lion
Apple on Wednesday introduced new MacBook Air models with high-speed Thunderbolt I/O technology, a backlit keyboard and Mac OS X Lion pre-installed. It’s available in 11 and 13-inch models starting at $999.
∞ Apple makes more from selling one Mac than HP does from seven PCs
The average selling price of a Mac increased 5.71% over the last two quarters. If we apply that growth rate to NPD’s data that says the ASP of a PC was $615 in November, then the ASP of a PC … Continued
∞ Hide your MacBook Air in a BookBook
Twelve South has introduced a new iteration of its BookBook carrying case for Mac laptops – the BookBook for MacBook Air, now available for $79.99.
∞ Apple MacBooks top all Consumer Reports laptop categories
If you were wondering how good Apple’s MacBook line of portable computers are, the answer is simple — they are the top computer every category on Consumer Reports.
Apple’s 11-inch MacBook Air scored a 62 out of 100 taking the top spot in the small laptop section. Scoring a 56, Gateway came in second while HP came in third with a 49.
∞ Shawn Blanc on why he'll buy a 13-inch MacBook Air
Apple has a lot of good portable computers, but the choice of which one to get is a very personal decision. I like the 17-inch MacBook Pro because of its power that I use for creating music. If that kind … Continued
∞ Mac sales up 27 percent in second quarter
Apple’s Mac sales are showing an incredible surge for the second fiscal quarter, according to a new report on Monday.
In a note to clients on Monday, financial analyst Gene Munster said U.S. Mac sales are up 27 percent over last year’s second quarter. Munster based his analysis on data provided by market research firm, NPD.
∞ Apple's Mac market share grows 18.9% in first quarter
Overall PC shipments fell in the first quarter of 2011 in the United States, but Apple gained.
In fact, Apple’s market share gains were the highest among the top companies, according to a new report from market research firm, Gartner.
Apple shipped 1.25 million Macs in the first quarter of 2010 and 1.49 million in the first quarter of 2011. The company’s market share grew from 7.3 percent in 2010 to 9.3 percent in 2011.
∞ Apple to cut 32 games, some hardware from retail stores
Apple is in the process of cutting software titles and some hardware peripherals from its retails stores to make room for other services.
∞ Traveling with an iPhone, iPad and MacBook Air
I’ve been traveling with a backpack full of electronics for more years than I care to remember, but with Apple’s recent offerings, things are getting a whole lot easier.
∞ Twelve South introduces Book Arc for MacBook Air
As regular readers know, The Loop doesn’t usually report on product releases unless it’s something that really captures our eye. But we figured we’d send out some love for that maker of beautiful accessories for Apple products, Twelve South, for … Continued
∞ Mac outgrows market for 19th straight quarter
Apple’s Mac growth continues to outpace the overall PC market as the latest numbers prove the Macs popularity.
∞ Apple survey brings hopes of MacBook Air with built-in 3G
Apple recently began contacting MacBook Air owners, asking them a series of questions about syncing and 3G data usage.
∞ Dell's MacBook Air killer dies
Dell is not exactly firing on all cylinders these days as it discontinues another product that was to compete with Apple.
∞ Analyst: iPad outsells Mac on Black Friday
More people were walking out of an Apple store on Black Friday with an iPad than a Mac, according to Piper Jaffray Senior Research Analyst, Gene Munster.
∞ Paint your keyboard red (or pink) with NuGuard covers
Newer Technology and OWC announced Tuesday NuGuard Keyboard Covers for the unibody MacBook, MacBook Air and MacBook Pro. The silicone covers protect the keyboards of those laptops but enable you to type while using them.
∞ Consumer Reports rates MacBook Air highest in their categories
Apple’s MacBook Air is proving to be a well designed computer, as Consumer Reports gave both models their highest rating.
∞ Adobe: Apple incites, condones negative campaign against Flash
Adobe CTO Kevin Lynch lays much of the blame for Flash’s recent woes with the media directly at the feet of Apple.
∞ You're too stupid to review the MacBook Air if…
There have been a lot of reviews posted about the MacBook Air in the last week and a surprising number of them show the incompetence of the writer rather than any problems with the computer.
∞ HyperMac to stop selling MagSafe-equipped batteries
Embroiled in a patent infringement lawsuit with Apple, HyperMac has announced that it will stop selling its MacBook charging cables and car charger on November 2, 2010.
∞ GadgetTrak 3 anti-theft software tracks laptops, desktops
ActiveTrak released the latest version of its anti-theft and tracking software, GadgetTrak 3.