As it works to build all types of connected devices, that leaves a natural next step: a television set-top box. The e-commerce giant is planning to introduce a device this fall dedicated to streaming video over the Internet and into its customers’ living rooms.
This makes a lot of sense for Amazon and it would certainly be a bigger competitor than Google.
There is an ongoing debate about whether Apple will release a physical television or an enhanced box similar to what we have now. People on both sides of the debate square off every few weeks and rehash the same arguments. Ultimately, we get nowhere, but I think that’s because nobody is asking the right question.
Among the things we like in the new Apple TV software (in addition to the obligatory stability and performance fixes) is the ability to easily save multiple iTunes accounts and switch between them, support for Shared Photo Streams and AirPlay broadcasting from Apple TV to other devices
However, the location of the announcement and its proximity to Hollywood has some speculating that there may be more. One of the possibilities being raised is more content for Amazon’s Prime Instant streaming service. Of course, there’s another option: What if Amazon announced a streaming video device to compete head-to-head with Apple TV, Roku and Google TV?
Analyst Andy Hargreaves said this morning that he believes an “Apple Television would be ‘extremely unlikely’ in the near term.” Not that I disagree with his assertion, but the way he arrived at it is a bit sketchy to me.
He came to the conclusion after a meeting with Apple’s Eddy Cue. Basically Cue said Apple will enter a market when its damn good and ready and there are problems with the current television setup. These are the same things Steve Jobs said publicly about television, so there is really nothing new there.
We also don’t know what “near term” is. Next week, next month, two years from now. Hargreaves note just seemed odd to me and not based on anything factual.
Apple aims to make it so viewers can watch any show at any time via a cloud-based DVR that would store TV shows online. The service would be designed so viewers could begin streaming a show minutes after it began airing live.
Apple has begun talks in preparation for a set-top box device that could be used to watch live TV as well as view other content, reports Jessica E. Vascellaro and Shalini Ramachandran at The Wall Street Journal.
This would apparently be a new direction that would let Apple get a stronger presence in the living room It would involve them getting deals with cable providers, which the report says has not happened.
Apple sold 1.3 million Apple TV devices during the June quarter, an increase of 170 percent over the same quarter a year ago.
That still qualifies as a “hobby,” according to Apple CEO Tim Cook, who disclosed the number in response to an analyst’s question on the company’s earnings conference call. But here’s an interesting data point: Microsoft sold 1.1 million Xbox 360s worldwide during the same time period.
Some people think Apple will release a television with new menus or Siri integration. I don’t believe they are thinking big enough. If Apple enters that market they will disrupt it and change it forever.
So the reason Apple TV doesn’t show up in Freewheel’s data is because it doesn’t show any ad-backed video. Freewheel’s data isn’t about online video watching — it’s specifically about ad-backed online video watching.
I don’t understand how people can draw conclusions from data like this. Gruber gets it right.
And I also don’t think they really understand the idea that people want to have access to that content anytime, anywhere and on any device they own.
Tim’s article is just chock full of quotes I could pull out, but for me, this is one of the biggest reasons Apple can take over the industry. Traditional market leaders don’t want things to change and that’s exactly why Apple dominates the music, smartphone, tablet and MP3 player markets.
Apple isn’t afraid to turn a market on its head and introduce a new way of doing things.
Apple is pitching the idea of offering channels as apps for its devices, including its Apple TV set-top box. It’s unclear whether it would group the apps together and charge a fee — similar to a cable-TV subscription — or offer the channels on an a la carte basis.
Tim Cook talking about the Apple TV: So, with Apple TV however, despite the barriers in that market, for those of us who use it, we’ve always thought there was something there. If we kept following our intuition and kept … Continued
By potentially partnering with carriers and cable operators, Apple could enter the market on a level playing field with everyone else for content. With access to a variety of content through existing providers, as well as the content already available on the iTunes Store, Misek believes that Apple could package everything with a “superior user interface and ecosystem” and beat out the competition.
There are a lot of variables to consider, but many have hoped that Apple could bring some type of subscription service to Apple TV.
AllThingsD: Today, the company is unveiling plans for its Roku Streaming Stick, a flash-drive-sized dongle that plugs into the back of television sets to enable the same streaming capabilities as a Roku box. Roku is leapfrogging Apple by offering a … Continued
Julianne Pepitone, for CNNMoney: “We did so many difficult things this year that we got overconfident,” Hastings said. “Our big obsession for the year was streaming, the idea that ‘let’s not die with DVDs.’” Netflix CEO Reed Hastings’ comments came … Continued
Matt Alexander on CBS turning down Apple’s offer for streaming TV: The streaming model works. Once you’ve experienced the joy of watching what you want, when you want, it’s difficult to go back to regular television consumption. And yet, here … Continued
Ryan Lawler at GigaOM: Apple had long been rumored to be working on a subscription streaming service that would aggregate content from multiple TV networks and compete against more traditional cable and satellite services. That product ended up never coming … Continued