I’ve been listening to a podcast called Startup, now in its third season. Here’s a link to the website, and a link to the iTunes preview page.

Startup tells the story of itself, the startup of a podcast and media empire, from back of the napkin idea, through the pursuit of funding, and onward, with all the warts and blemishes shared for all the world to see.

The host is Alex Blumberg, longtime producer for This American Life. He’s also the founder and CEO of the startup at the center of this podcast.

If you are interested in the mechanics of building a startup, or a fan of podcasting, this is a brilliant show, well worth your time. I won’t spoil it with details about Alex’s journey, but suffice it to say that the journey is both fascinating and extremely well told.

If you want to give this a try, start at the very beginning, with season 1, episode 1. Order matters here.