Bloomberg:

Tinder joined a growing backlash against app store taxes by bypassing Google Play in a move that could shake up the billion-dollar industry dominated by Google and Apple Inc.

The online dating site launched a new default payment process that skips Google Play and forces users to enter their credit card details straight into Tinder’s app, according to new research by Macquarie analyst Ben Schachter. Once a user has entered their payment information, the app not only remembers it, but also removes the choice to swap back to Google Play for future purchases, he wrote.

The first thought that leaps to mind is the fact that Tinder does not have this option on Apple’s iOS App Store. Yet.

This feels like something that could impact Apple, though. In the way that a precedent in one case, after making its way through the courts, can have a much larger impact down the road.