The Atlantic:

The story of how avocados went from being an obscure West-Coast cash crop to the juggernaut of the Midwestern produce section is one of extreme feats of marketing and major shifts in ideas about nutrition. It is a story of a desperate renaming, a PR Hail-Mary, and of the changing nature of the Super Bowl. It is a tale best enjoyed with a squeeze of lime and generous sprinkling of cilantro.

Growing up in Nova Scotia, I never even saw an avocado. This story of its rise to become “America’s favorite fruit” is fascinating.