Jeff Cable:

This is my fifth Olympic Games and I am always visiting the Canon Professional Services area to borrow equipment from them. And for all of those previous Olympics, they have always been very guarded about letting anyone, outside of Canon employees, go behind the scenes to see what they have in their inventory. And trust me, I have asked in the past.

Well, this year I was allowed into the back room to see the arsenal of cameras and lenses, and it was incredible! I have a warning for all the photographers out there. The photos in this blog are going to make you salivate!

Canon (and Nikon and others) operate a “loaner program” for professional shooters at major events like the Olympics and the Super Bowl. Photographers can borrow lenses, camera bodies, get gear cleaned, get advice from the over 70 support staff and basically test out the latest and greatest offerings. Imagine the logistics of taking care and keeping track of all this gear.