Apple, Pokémon Go, and the chaotic wave (with some amazing pictures)

Graham Spencer pulled together this terrific piece for MacStories, all about the massive, spectacular launch of Pokémon Go. Scroll to the bottom for some video and pictures showing the crowds of P-Goers plying their craft. This is much more than a disruption. This is more of a chaotic wave, a wave that rapidly changes societal behavior.

We’ve seen chaotic waves before. Think back to the early days of the iPod. There was massive adoption, evidenced by the sudden, widespread appearance of those distinctive white headphones. People were walking down the street in their own little bubble, listening to music. The disruption was the change this brought to the music industry. The chaotic wave was the societal change brought by the iPod.

The iPhone had a similar chaotic wave. But neither wave was as sudden as that of Pokémon Go. The question is, will this new wave last.