Amazon Prime Day 2016 is tomorrow, July 12th

From the Amazon press release:

On Tuesday, July 12, the second-annual Prime Day will feature more than 100,000 deals worldwide exclusively for Prime members, making it the biggest Amazon event ever. New and existing members in U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria, will find deals across nearly all departments and categories, ensuring there will be something for everyone. Members in the U.S. can shop starting at midnight PT, with new deals as often as every five minutes throughout the day. To participate in Prime Day, sign-up or start a free trial of Prime on or before July 12 by visiting amazon.com/primeday.

And:

“Prime Day is a unique opportunity to discover new items and great deals, on top of our already low prices. Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in the U.S. we have nearly double the TV units compared to Black Friday and Cyber Monday combined,” said Greg Greeley, Vice President Amazon Prime. “Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals.”

Amazon’s attempt to bridge the winter shopping frenzy back to the middle of summer.