Nura is a new headphone that integrates unique soundwave technology to automatically measure your hearing (from the outer ear all the way to the brain) and adapt music perfectly to you. In order for headphones to deliver the right sound, they must be matched to the listener. Nura even recognizes you when you put them on.

This is an absolutely fascinating concept. I haven’t tried them, so I don’t know how accurate it is or how they sound, but watching the video on the top of the page, I love the strategy the company is going for.