Hayley Tsukayama, writing for The Washington Post:

[Apple] is arguably in a unique position among tech companies to take big political stands. Not only does its size insulate it against some backlash, but it is also protected because expressing political opinions does little damage to the reputation of its products.

That’s not true for many other tech titans.

On Facebook:

Facebook learned emphatically this election cycle that the appearance of impartiality counts. After the controversy with “Trending Topics” and accusations of conservative censorship — accusations, it should be said, Facebook denies — it makes sense that the firm would tread lightly to maintain a sense of neutrality. So, despite the fact that chief executive Mark Zuckerberg has taken a pretty clear and public swipe at Trump, Facebook itself is sticking to the central path.

On Google:

Google is in a similar position with its search engine. The firm has strenuously denied reports that it biases its search engine results to favor Hillary Clinton. Google will provide the technology to live-stream the Republican and Democratic conventions, but has not commented on whether it plans to sponsor events or make other donations.

Interesting.