Mashable:

Thousands turned out on Monday to Cooper’s Hill in Brockworth, Gloucestershire, England to watch one the world’s strangest yet compelling competitions: people chasing a wheel of cheese for 200 yards down a hill.

It’s a bank holiday tradition that dates back to the 1800s but, according to SoGlos magazine, hasn’t been an unofficial event since safety concerns led to its cancelation in 2010. But cheese roll lovers have continued to gather for this “unofficial” event since then, the risk to life, limb and cheese wheel be damned.

The Brits do some very odd things. This is high on that list.