Bloomberg:

Time Warner Inc.’s Turner division will introduce its first online-only channel, allowing film buffs to watch classic movies without a traditional TV subscription.

The service, called FilmStruck, will be developed and managed by Turner Classic Movies and the Criterion Collection, which owns more than 1,000 arthouse films, according to a company statement Tuesday. Criterion’s movies, available now on Hulu Plus, will be exclusive to FilmStruck when Turner’s streaming service begins this fall.

FilmStruck will feature a library of arthouse, indie, foreign and cult films, including Akira Kurosawa’s “Seven Samurai,” Robert Altman’s “The Player” and the Beatles film “A Hard Days Night.” The price of the service, which will be commercial-free, is still being determined, a Turner spokeswoman said.

It’ll be interesting to see if the FilmStruck business plan calls for an Apple TV app right out of the gate.