Broadband data caps are having their intended effect: punishing cord-cutters

Shawn Knight, writing for TechSpot:

During a recent conversation with a close friend of mine, I mentioned the fact that I’ve gone over my 300GB broadband data cap a handful of times since switching from AT&T U-Verse to Comcast for my home Internet needs last September. He was flabbergasted and questioned how I could possibly be using that much data each month.

While I do work from home and am actively online for several hours during weekdays, I don’t game online or download torrents. I am, however, a cord-cutter so all of our television watching comes from streaming services like Netflix, Hulu and Sling TV.

And:

I never ran into overage issues when I had U-Verse. At the time, AT&T didn’t offer a way for customers to check their monthly data consumption (I asked multiple times) nor did they ever communicate that I was even subject to a data cap.

That changed recently, however, as AT&T announced it was increasing monthly data caps for U-Verse customers and would even do away with the cap entirely so long as you also subscribe to its cable television service.

Makes sense. This is a battle, business hardball. If cord cutting becomes mainstream (seems inevitable), the cable business will lose the lion’s share of their revenue from a typical monthly cable bill.