Today is Earth Day. Apple celebrated, in part, with the video embedded below.

This is the kind of video that Apple really does well. There’s a cute tagline:

Every time you send an iMessage, you’re showing some love for the Earth.

Terrific music that times out perfectly, flowing in and out with the scene elements, with a solid upbeat rhythm. High resolution animation that reflects the Apple and iOS aesthetic.

A great message, well put together. Perfect for Earth Day.