Andy Meek, writing for The Guardian:

“It’s understandable why media on the web is like it is today,” Williams tells the Guardian. “That’s not to say there’s not a lot of great stuff out there, but a lot of people are dissatisfied with it. A lot of journalists who want to do great stuff are dissatisfied. Advertisers and brands are dissatisfied. We’re still stuck in some very naive thinking, with the idea that people consuming media means that’s what they want – it’s like, well, we put junk food in front of them and they ate that, so that must be what they want.”

Very interesting writing here. Ev Williams, founder of both Twitter and Medium, talks about feedback loops, the mechanisms that reward journalists for writing certain kinds of stories. If journalists are rewarded (with page views, which translates to dollars) for propagating junk food, junk food it shall be.